By A Web Design

By A Web Design

Banks


In an industry as competitive as this in which customer loyalty is the key, in which the products are valid for a limited period of time, where the portfolio is the key to obtain additional benefits and in that the transmission, promotion and knowledge of the offers must be instantaneous, the mobile devices play a fundamental role as the bank knows its customers, their preferences and have them located.

Mobile adapted applications are a reality, the mobile banking is becoming increasingly accepted, the neglected electronic transactions now exceed traditional. With these precedents and using Verne21 infrastructure, is very simple in time and cost adapting applications for this environment.

References:

  • Popular Bank: In banks, and to cover the waiting times for customers who are in or around the campus banking, Verne21 deployed a beacons  system or Bluetooth access points, for which the bank’s marketing department launches campaigns to each of the offices with the difference that you can customize them by geographic area, neighborhood, or even office, so that the promotion or advertising which is accessed through this system of bluetooth content downloads to mobile devices custom is based on the profile of customers in each branch, the period of the year, the interests of the bank, time slot, etc.

It also includes discharge statistics by time slot, office, type of content, etc., which are accessible at any time since the beacons are connected to the content management system Verne21 that allows customization and monitoring of the beacons.

The deployment was realized in one month.

 

 
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